Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Probably the most influential style residences on the planet. Its global achievements was not constructed through regular promoting or mainstream developments, but via a bold philosophy: obstacle the norm, split conventions, and let originality communicate louder than attractiveness. This unconventional technique became the inspiration for CDG’s throughout the world enlargement.
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CDG obtained Intercontinental notice by presenting garments that rejected standard Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and potential buyers early within the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from each individual corner of the planet.
The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed pictures of the collection with photographs taken at Auschwitz focus camp, plus the controversy been given international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as an organization in 1973. The brand's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", particularly from the line "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/Winter season collection addressed the thought with the persona,[fifteen] the other ways to present a person's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine Using the masculine.
CDG built a robust distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite buyers globally whilst preserving its artistic integrity.
In 2017, the corporation introduced a completely new fragrance, Concrete, and marked its launch in the US which has a meal curated from the artist and chef, Laila Gohar.
Just about every shop was made as a creative Place, enhancing CDG Hoodie's track record for innovation and presenting consumers an immersive retail practical experience.
With all the increase of shopping online, CDG expanded its reach by supplying collections by Formal and partnered e-commerce platforms. Social websites and manner communities helped Comme Des Garcons spread the model’s id, making pieces similar to the PLAY Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor became Just about the most recognized sneaker collaborations on the globe, helping CDG attain global mainstream visibility when being legitimate to its edgy creative imagination.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The business also creates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]