Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion residences on earth. Its worldwide accomplishment was not constructed by means of conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality speak louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s globally growth.
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CDG gained Worldwide notice by presenting clothes that turned down traditional Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the desire of global vogue editors and buyers early inside the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection dealt with the thought of your persona,[fifteen] the other ways to present a person's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.
CDG crafted a strong distribution program by placing its solutions in best luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.
In 2017, the company introduced a brand new fragrance, Concrete, and marked its start in the US that has a dinner curated because of the artist and chef, Comme Des Garcons Laila Gohar.
Each and every retail store was created as an inventive Area, boosting CDG Hoodie's reputation for innovation and giving shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its arrive at by supplying collections by official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, earning pieces such as the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, aiding CDG get to world wide mainstream visibility though staying true to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on the earth of perfume and aligned Together with the types of its clothes.[6]